Artificial Intelligence, Authentic Insight
New product development (NPD) is both a science and an art. Cedra™️, our Al analyst, is how we fuse the two.Our NPD framework
Empathy is more than our model – it's our mindset
A key driver of our rapid growth is the love and loyalty we earn from typically underserved markets. We owe this to a deep-rooted culture of empathy and humanity that runs through everything we do.See what we’re made of
In their words...
- Robin, Day Clock
“I’m happy that this product exists today for folks like us who care for a family member with dementia.”
- Gladwell, Glider
“This is a game changer! All the other disposable and steaming things I bought have now been replaced!”
- American Lifetime, Massage Roller
“So many products in the athletic category promise you an edge... but rarely deliver. This is a product that delivers as advertised. Amazing.”
AI Data meets Human Empathy
New product development (NPD) is both a science and an art. Truly intelligent data is key to our framework for developing new products and our proprietary AI analyst Cedra™ is key to amassing that data.
Beginning with the science part of our approach, Cedra mines millions of data points and statistics on industry, trends and technology to identify potentially underserved markets.
Cedra then helps us understand the significance of specific user challenges, habits, language and desires.
Matching the data to real human research gives us clear direction on creating brands that achieve meaningful solutions and earn long-term loyalty.
Many legacy companies grab data and run, but we know AI has its limits. We consider that an asset.