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Artificial Intelligence, Authentic Insight
New product development (NPD) is both a science and an art. Cedra™️, our Al analyst, is how we fuse the two.
Our NPD framework -
Empathy is more than our model – it's our mindset
A key driver of our rapid growth is the love and loyalty we earn from typically underserved markets. We owe this to a deep-rooted culture of empathy and humanity that runs through everything we do.
See what we’re made of
In their words...
NPD Framework:
AI Data meets Human Empathy
New product development (NPD) is both a science and an art. Truly intelligent data is key to our framework for developing new products and our proprietary AI analyst Cedra™ is key to amassing that data.
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Beginning with the science part of our approach, Cedra mines millions of data points and statistics on industry, trends and technology to identify potentially underserved markets.
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Cedra then helps us understand the significance of specific user challenges, habits, language and desires.
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Matching the data to real human research gives us clear direction on creating brands that achieve meaningful solutions and earn long-term loyalty.